ARABIA
Arabia Moominmug 30 cl - ABC - Snufkin
€27.27
For every mug sold, 10 SEK will be donated to the Red Cross!
Moomin by Arabia and the Red Cross are collaborating in an initiative to highlight humanity and the importance of being kind to each other. The result is a collection based on Tove Jansson's illustrations for the Red Cross. As part of the launch, people around the world are encouraged to perform small gestures of kindness and appreciation.
Moomin mug with Snufkin from Arabia. Holds 30 cl. Made of oven, freezer, microwave and dishwasher safe ceramic.
Moomin by Arabia and the Red Cross are collaborating in an initiative to highlight humanity and the importance of being kind to each other. The result is a collection based on Tove Jansson's illustrations for the Red Cross. As part of the launch, people around the world are encouraged to perform small gestures of kindness and appreciation.
Moomin mug with Snufkin from Arabia. Holds 30 cl. Made of oven, freezer, microwave and dishwasher safe ceramic.
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Description
Article no.: 1064951
Moomin by Arabia and the Red Cross are collaborating in an initiative to highlight humanity and the importance of being kind to each other. The result is a collection based on Tove Jansson's illustrations for the Red Cross. As part of the launch, people around the world are encouraged to perform small gestures of kindness and appreciation.
Moomin mug with Snuff Moomin from Arabia. Holds 30 cl. Made of oven, freezer, microwave and dishwasher safe ceramic.
Height: 8,1 cm.
Width: 11 cm.
Length: 8,3 cm.
Material: White porcelain.
Tove Jansson's illustrations for the Red Cross
The collection is based on Tove Jansson's original illustrations from 1963 for the Red Cross in Finland. The sympathetic motifs, in Tove Jansson's characteristic style, include flowering red plants, Little My with a broom, Moomintroll on a ladder and Snufkin sitting by a fire with friends. There is little information about the origin of the motifs, other than that they were created to illustrate a Red Cross-themed school scheme.
Every product sold will contribute to a kinder world
The collection includes two mugs, a plate and a bowl with Tove Jansson's motifs. For each product sold, SEK 10 is donated to the Red Cross' national work for humanity. The message is that all of us, big and small, can contribute to a compassionate world through our actions.
Mooments of Kindness - small gestures, big difference
As part of the launch of the collection, Moomin by Arabia and the Red Cross encourage everyone to take part in Mooments of Kindness - small, friendly gestures that can make a big difference. For example, carrying someone's heavy bag, writing kind words to someone in need, sending a postcard or buying a flower for someone you care about. Or to support the work of the Red Cross by contributing to the campaign.
Moominfluencers - join the movement
Together with Moomin by Arabia, influencers such as Margaux Dietz, Clara Hallencreutz, Amalia Braunstahl, Hanna Happy and Sebastian Bergström will be part of the campaign, encouraging their friends and followers to do good deeds and inspire acts of kindness.
"We want to encourage people to do kind things in their everyday life, it can really brighten someone's day. I think we can all agree that the world needs caring, kindness and a sense of community - perhaps now more than ever. The Moomin family shows how we can give each other compassion and care, how we can accept everyone as they are and celebrate the power of kindness" says Mirka Paasikangas, Global PR and Communications Manager for Moomin by Arabia.
"Our Power of Kindness movement works to spread compassion, solidarity and understanding among young and old alike. It represents the humanity and community needed to bring us together in a divided and troubled world. The support from Moomin by Arabia will go to our work in health and care, which includes efforts for the mental health and well-being of children and young people," says Anna-Karin Modén, Head of Fundraising and Communications at the Red Cross.
The Moomin by Arabia x Red Cross collection will have its world premiere on August 9 in Sweden, Finland, Norway, Denmark and Japan. The products are sold in a limited edition and are available until the end of the year or while stocks last.
Moomin mug with Snuff Moomin from Arabia. Holds 30 cl. Made of oven, freezer, microwave and dishwasher safe ceramic.
Height: 8,1 cm.
Width: 11 cm.
Length: 8,3 cm.
Material: White porcelain.
Tove Jansson's illustrations for the Red Cross
The collection is based on Tove Jansson's original illustrations from 1963 for the Red Cross in Finland. The sympathetic motifs, in Tove Jansson's characteristic style, include flowering red plants, Little My with a broom, Moomintroll on a ladder and Snufkin sitting by a fire with friends. There is little information about the origin of the motifs, other than that they were created to illustrate a Red Cross-themed school scheme.
Every product sold will contribute to a kinder world
The collection includes two mugs, a plate and a bowl with Tove Jansson's motifs. For each product sold, SEK 10 is donated to the Red Cross' national work for humanity. The message is that all of us, big and small, can contribute to a compassionate world through our actions.
Mooments of Kindness - small gestures, big difference
As part of the launch of the collection, Moomin by Arabia and the Red Cross encourage everyone to take part in Mooments of Kindness - small, friendly gestures that can make a big difference. For example, carrying someone's heavy bag, writing kind words to someone in need, sending a postcard or buying a flower for someone you care about. Or to support the work of the Red Cross by contributing to the campaign.
Moominfluencers - join the movement
Together with Moomin by Arabia, influencers such as Margaux Dietz, Clara Hallencreutz, Amalia Braunstahl, Hanna Happy and Sebastian Bergström will be part of the campaign, encouraging their friends and followers to do good deeds and inspire acts of kindness.
"We want to encourage people to do kind things in their everyday life, it can really brighten someone's day. I think we can all agree that the world needs caring, kindness and a sense of community - perhaps now more than ever. The Moomin family shows how we can give each other compassion and care, how we can accept everyone as they are and celebrate the power of kindness" says Mirka Paasikangas, Global PR and Communications Manager for Moomin by Arabia.
"Our Power of Kindness movement works to spread compassion, solidarity and understanding among young and old alike. It represents the humanity and community needed to bring us together in a divided and troubled world. The support from Moomin by Arabia will go to our work in health and care, which includes efforts for the mental health and well-being of children and young people," says Anna-Karin Modén, Head of Fundraising and Communications at the Red Cross.
The Moomin by Arabia x Red Cross collection will have its world premiere on August 9 in Sweden, Finland, Norway, Denmark and Japan. The products are sold in a limited edition and are available until the end of the year or while stocks last.
- BrandARABIA